Good question, lulu. It's probably a bit different for each magazine, but I think all magazines respond when they get the idea - either through mail or email - that a certain skater warrants more coverage. Sometimes the magazine will contact the writers with specific skaters they want covered, sometimes writers 'pitch' story ideas to the editorial staff. Publishers in many cases have the final say in terms of who goes on the cover.Originally Posted by lulu
Of course, if you're a leading American lady skater it's pretty easy to get coverage.