The USFS didn't send Kimmie to Worlds, ESPN invited Kimmie to worlds.
The USFS isn't really promoting Hughes because the Hughes parents do their best to shield their kids from the spotlight. Other than the Newsweek cover, there really wasn't any hype for Sarah despite her Worlds bronze medal the year before and her GP wins in the Olympic season. The impression a lot of non-skating folk had was that she was a complete, come out of nowhere surprise. More people knew about Sasha Cohen than Sarah Hughes.
The USFS isn't really promoting Hughes because the Hughes parents do their best to shield their kids from the spotlight. Other than the Newsweek cover, there really wasn't any hype for Sarah despite her Worlds bronze medal the year before and her GP wins in the Olympic season. The impression a lot of non-skating folk had was that she was a complete, come out of nowhere surprise. More people knew about Sasha Cohen than Sarah Hughes.