mzheng said:The skating is not a populating sport in Japan is not my invention. It was Fummie who said in a interview when asked how pressure she felt. She said the figure skating is not a popular sport in Japan. She hopes her doing well in worlds will help promote the figure skating in Japan. More ppl will come to watch figure skating....Just like FS is not very popular in US, but still there are money flow into the sport. But compare to other majore sports star, like basketball player, it's nothing even with MK's accumulative endorsments. That's all I said you have to compare. Compare other OGM from Japan in a popular sports of Japan (amy be Judo?) see how big endorsments they got?
While in US, ppl kept buying new stuff and throw away the old ones......tell me if you are a Market representive of some mssive consumble product, which cosume group is your easy target?
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Did Fumie say that before or after her skate off at 4Cs against Yoshie Onda for that third spot? For the longest time, Fumie was the only game in town for the Japanese so I can understand her not feeling pressure. However now there are 4 serious contenders gunning for those 3 spots and she's fortunate that Mao isn't old enough to compete in the Olympics or else she might be pushed aside in favor of Mao.
In terms of poduct endorsements, looking at the amounts paid to people, it seems that some of the most lucrative endorsements are for products that people don't buy often (ie perfume and cosmetics, luxury bags, cars). Other lucrative endorsements are for products that people consume often no matter what country they are from, ie can't keep forever b/c they are perishable (food,soft drinks and candy, liquor- which people will drink anyway). Americans tend to buy cheap clothing and throw them out every season, yet those manufacturers tend not to hire anyone to endorse that clothing.
I don't know how other athletes are fairing in Japan ( I think their breastroker is doing pretty well financially), however I do know that the Japanese Fed is packaging all of their ladies like rock stars and all this internal promotion is going to lead to endorsements. The only time I remembered the US doing this was the Campbell's ad featuring Michelle, Tara and Nicole and I think the 1998 Olympics was more popular than the 2002 Olympics, especially in the endorsement frenzy that ensued after the games for both Tara and Michelle.
I would just like to add that foreign athletes are capable of making significant money in their home countries. Katarina Witt and Boris Becker make huge money in their native country of Germany (Boris makes more, but Kat is well taken care of).
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