Well, you have to look at it from the unfortunate reporter's point of view. Here I am, a poor ink-stained wretch, assigned to write a story about figure skating (argh -- my career as a journalist is over!). I'm staring at a blank page. OMG, the deadline is in 15 minutes and I've got diddly.
I know, I'll stalk Sasha Cohen! Maybe I can get her to say, "I will try to skate my best," or something.