Results 1 to 12 of 12

Thread: "Symbol athletes" in Japan

Hybrid View

  1. #1
    Custom Title Mathman's Avatar
    Join Date
    Jun 2003
    Location
    Detroit, Michigan
    Posts
    28,250

    "Symbol athletes" in Japan

    When Miki Ando was chosen for the Olympics over Yukari Nakano there was a big fuss about whether the Japanese Skating Federation was pushing Ando because of all her commercial endorsements.

    I never understood this, because why would the Japanese Skating Federation care whether it was Ando or Nakano who got rich?

    A recent article in Spotlight in Skating explains the deal more clearly. First, apparently it was the Japanese Olympic Committee, not the Figure Skating Federation, who stood to gain.

    "Many Japanese journalists suspect that Ando was chosen because the JOC has annointed her, along with Suguri and Arakawa, as "symbol athletes." The JOC controls the three skaters' image rights and receives payment when they appear in commercials. Ando is in high demand; she has appeared in commercials for eight companies this year and recently signed a long-term deal with Toyota.

    "'Symbol athletes' receive one million yen (about $9000 in U.S. dollars) a year for their endorsements, but compaies pay the JOC far more. Japanese news outlets report that the JOC's profit between 2005 and 2008 is expected to reach 7.8 billion yen, a huge increase over then prior four years."


    I wonder if these "image rights" contracts extend to the years after the skater turns pro?
    Last edited by Mathman; 07-13-2006 at 10:39 AM.

  2. #2
    Sexy, smart and sterilized! childfreegirl's Avatar
    Join Date
    Jan 2004
    Posts
    722
    Dang!

  3. #3
    In my heart, I'm actually Canadian....
    Join Date
    Dec 2003
    Location
    Seattle at last!!!
    Posts
    2,884
    There is just something about this that strikes me as being more than a little unethical.

  4. #4
    MY TVC 1 5 SeaniBu's Avatar
    Join Date
    Mar 2006
    Location
    Watching the Wheels
    Posts
    4,984
    I wonder what the fallout has been since the OLYs, anyone hear for sure. There was some speculation but I don't think I heard anything for sure. Yah it is one of those things I could look up my self, but where is the fun in that

    Not saying I agree with their choices, but I would not be a good one to decide, just looking at this with an open mind.

    It sounds like they don't want to be wrong on their "investment."

    As far as who the public (not so much the skating "junkie") wants to see, well just look at Miki. She is really a "uniquely" beautiful girl. Really has a "sexy" appeal to her that is not really that common - maybe a little bit of that "girl next door look" too. They could obtain the same rights to Yukari, and may.....?

    I think we all know the sport needs more money, particularly when there is the "embezzle factor" going on.

    And lest we forget that she did get that Quad, which even if it never happens again for her, this would not have be AS publicized that the Japanese had the first Lady to do. I really think it was important for them to get that recognition, and it was the best chance to get one in the Olys.

    Last, one could always argue that Yukari has more time. I might not feel so comfortable in saying that because "Skating life" seems really short sometimes and you can never tell.
    And really, this is "reminiscent" of an other issue of who goes and stays when it came to the team composition, how good a country looks, who the world wants to see more than? JAT
    Last edited by SeaniBu; 07-13-2006 at 04:18 PM.

  5. #5
    Custom Title Mathman's Avatar
    Join Date
    Jun 2003
    Location
    Detroit, Michigan
    Posts
    28,250
    Quote Originally Posted by SeaniBu
    And really, this is "reminiscent" of an other issue of who goes and stays when it came to the team composition, how good a country looks, who the world wants to see more than?
    Comparing Michelle's situation with Miki's, I think both of the two National Federations ended up in a position that they wished they could have avoided.

    In Ando's case, the Japanese federation installed a point system for selection of their Olympic team at a time when it looked like Miki couldn't miss. Then when Ando unexpectedly faltered and Nakano came on like gang busters, they were stuck. It all came down to whether Yoshie Onda would be placed ahead of Nakano in fourth place at Japanese Nationals (Ando skated poorly and took sixth).

    Many people suspected that the judges gave Onda a boost just to make the Olympic placements come out the way they did.

    It didn't help that meanwhile, on the men's side, they recalculated the point total, and decided that Takahashi actually outpointed Oda even though they had announced Oda the winner.

    In the U.S. the procedure was different, but still awkward for USFS. As near as I can understand it, they passed some new "clarifications" of the rules about petitioning for an Olympic berth in the case of a skater who missed nationals due to injury. Miraculously, that very situation occurred, almost as if they had expected it!

    This would be OK, except that USFS has always adopted a holier-than-thou attitude toward other federations who chose their Olympic teams in smoke-filled back rooms. Truth, Justice and the American Way (although perhaps not the fine print of the USFS by-laws) say, first place, second place and third place at nationals go to the Olympics, or you better have a darn good reason why. (For instance, a strong case could have been made that Orsher and Lucash would have been a better bet at Torino than Hinzman and Parchem, but it didn't work out that way at nationals.)

    As it turned out, IMHO, Michelle saved everyone's cookies by showing her face in the opening ceremonies, then bowing to reality and withdrawing immediately so as not to steal Emily Hughes' thunder. Emily skated well and enjoyed the experience, Michelle kept her word, USFS laid low, and somehow it all worked out without anyone ending up with egg on their faces.
    Last edited by Mathman; 07-13-2006 at 08:42 PM.

  6. #6
    MY TVC 1 5 SeaniBu's Avatar
    Join Date
    Mar 2006
    Location
    Watching the Wheels
    Posts
    4,984
    Quote Originally Posted by Mathman
    Comparing Michelle's situation with Miki's,
    I didn't try to do that at all, I really meant "reminiscent" in the purest form of the word. I am not comparing I swear!!!!!!

    Thery're not comparable, it just reminded me of something.

    Believe me, I like my life and don't want the MK squad out to get me. Particularly when there is only one similarity, but to look any deeper one would find they are not comparable!

    What about any of the other thoughts I brought up?

    And I think they though a darn good reason was because ...well I explained that prior.

    OK I read your post, I really agree - except that I was compairing - and I feel the statement I made in response to your original post are totally valid and some opinionated but valid points of view. And again I will say - I said something about that whole situation, that once a person fully understands the ins and outs, they should (I DO) feel more comfortable with. I might have thought something different could of occurred and that may not be at all possible. I was speaking more on the behalf of a general consensus and valued the feed back GS could give to create a better understanding for others who really felt like "bad mouthing" some one I have HIGH ADMIRATION FOR!

    But the younger vs. older, Fedr makes a decision reminded me, that's all.
    Last edited by SeaniBu; 07-13-2006 at 09:11 PM.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •