"We were planning this with (Kwan) regardless," Green said. "She's an icon ... She's got the charisma, the pizzazz, the enthusiasm and the international appeal we love. We saw her as the ideal celebrity spokesperson for us irrespective of how she would have performed in the Olympics this time....Michelle exemplifies beauty, wholesomeness, grace and charm in addition to her athletic talent. These wonderful qualities and her outstanding sense of sportsmanship were especially evident at last month's Olympics. We know a champion isn't made by the medals, rewards and plaques but by the sense of character that Michelle truly has. She is clearly a role model for kids, young adults and parents alike. "