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Thread: Skaters and Advertising

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    ~ Figure Skating Is My Passion ~ Ladskater's Avatar
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    Skaters and Advertising

    Of course, the skaters of today - like Michelle Kwan for example - make huge amounts of money endorsing products, but here is an endorsement that Karen Magnussen did for Bee Hive Golden Corn Syrup in her day:


    http://www.archives.gov.on.ca/Englis..._magnussen.htm

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    Shoe Diva
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    Thanks Lad... even though I wasn't aware there was a triple gold medal awarded at Worlds...

    In the US, I think Dorothy Hamill had the first big break through with a shampoo endorsement.

    Anybody know of a skater that broke through before that?

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    Matt Savoie~Soul Skater CzarinaAnya's Avatar
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    Sasha Cohen, in Citizen Watches, ads.

    CW ad

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    Custom Title 76olympics's Avatar
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    Short and Sassy! I bought it and my hair was neither short nor sassy! I am so ashamed. But, I was twelve or thirteen--so what can I say! ( I also had the "Seventeen" magazine with Dorothy on the cover.)

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    I'm sort of surprised if Peggy Fleming didn't get any endorsements.

    Kristi Yamaguchi has had some recently (Smart Ones; GE Kitchens), but I don't know what she got right after her OGM.

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    MY TVC 1 5 SeaniBu's Avatar
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    I believe Dorothy got tthat spot more based on the fact she made one of the most popular hairstyles. I think I still hear people referring to that cut as the Dorothy. I even had it in the early 90s.

    Kristi also did a still for GotMilk.
    Last edited by SeaniBu; 07-19-2006 at 08:46 PM.

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    Custom Title Mathman's Avatar
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    Quote Originally Posted by attyfan
    I'm sort of surprised if Peggy Fleming didn't get any endorsements.
    Here's Peggy for Haynes Extra Support Pantyhose (1975)

    http://www.tias.com/10720/PictPage/1922075186.html

  8. #8
    In my heart, I'm actually Canadian....
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    Quote Originally Posted by attyfan
    I'm sort of surprised if Peggy Fleming didn't get any endorsements.

    Kristi Yamaguchi has had some recently (Smart Ones; GE Kitchens), but I don't know what she got right after her OGM.
    Peggy got a ton of them (I was only a year old at the time, but this is what I hear), including a soap commercial where she had to take a shower in the studio (bathing suit on, of course. Still, a bit risque, for America's Sweetheart of 1968)

    I remember NANCY getting a lot more endorsements than KRISTI after Albertville and being much more visible in ads; there was some controversy (much deserved) over this because it is believed that race was a bit of a factor there. Endorsement-wise, Kristi came out ahead in the long run by having more of a PRO career than by winning the OGM (tho if she'd had one without the other she probably wouldn't have gotten much more at all.)

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    Matt Savoie~Soul Skater CzarinaAnya's Avatar
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    I remember Kristi being in a Wendy's commercial with founder Dave Thomas. It was really cute. I still have it on tape.

  10. #10
    ~ Figure Skating Is My Passion ~ Ladskater's Avatar
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    Quote Originally Posted by Kwanford Wife
    Thanks Lad... even though I wasn't aware there was a triple gold medal awarded at Worlds...

    In the US, I think Dorothy Hamill had the first big break through with a shampoo endorsement.

    Anybody know of a skater that broke through before that?
    The triple gold medal Karen earned in 1973:

    Gold - Figures
    Gold - Short program
    Gold - Free Skate

    Karen placed first in all three disciplines. In those days figures still counted for most of the marks. It was considered quite a feat to come first in all three disciplines.

  11. #11
    Rinkside
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    I remember in the 90's that Peggy Fleming endorsed os-cal... that was actually what I mostly knew her as before I go into skating and I still think of it whenever I see her!

    And I also remember Kristi endorsing entemann's in a commericial.... and I could really go for that delicious chocolate frosted cake right now!

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    Custom Title Mathman's Avatar
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    Welcome to Golden Skate,Turandot. Post often, post long!

    Mathman

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    Shoe Diva
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    Quote Originally Posted by Ladskater
    The triple gold medal Karen earned in 1973:

    Gold - Figures
    Gold - Short program
    Gold - Free Skate

    Karen placed first in all three disciplines. In those days figures still counted for most of the marks. It was considered quite a feat to come first in all three disciplines.
    Thank you Ladskater! I was so confused

    Tara Lipinski had several big deals after her OGM - the one I remember best is DKNY for Girls... cute ads...

    I remember how shocked the sports marketing industry was after Sarah's dad made the decision to limit what she could do... left a TON of money on the table.

    And while we love to recognize how much Michelle makes as an endorser ~ keep in mind that by not winning in '02 - she lost out in about 15 million+ ... If she'd pulled off a win in '06 ~ she had the potential to make basketball player money... we're talking nike, gatoraid, cars, snack foods, kids' lines and whatever else Madison Ave. could've dreamed up...

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    Speaking of ads, I like the GotMilk ads!

    Michelle:
    http://heatherw.com/mk/endorse/pics/gotmilk.jpg

    Kristy:
    http://www.whymilk.com/ad_downloads/...amaguchi_l.jpg

    and others. I wonder when Sasha's will be coming out, I like these ads!

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    Custom Title Joesitz's Avatar
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    They wouldn't let Barbara Ann Scott keep the cream colored Buick she paraded in after her triumph at the Olys. That old Avery Bunderage or whatever his name was, was a strict enforcer of amateur rules.

    Joe

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