- Joined
- Jan 23, 2004
I'm surprised that Sasha's people would feature this negative article on Sasha's web site. If you read it carefully, it basically says that the ad campaign is a fraud.
"A number of doctors and nutrition experts challenge the ads' statements about milk's ability to help teenagers lose weight and build muscle.
"Barry M. Popkin, a professor of nutrition at the University of North Carolina, said the public would ignore the exact language of the ads, which says studies "suggest teens who choose" milk tend to be leaner.
"'They will quickly leap to the assumption that drinking more milk will get them to lose weight,' he said.
"Dr. David S. Ludwig, director of the obesity program at Children's Hospital Boston and an author of a report released in March on soda consumption among teenagers, said: 'The purpose of the campaign is clearly to sell product and not to inform the public. If the purpose were to inform the public, then positive, neutral and negative studies should be presented in a balanced way.'"
Why are you surprised it is advertising, they don't have to be truthful.
Bottom line is "show me the money".