Page 1 of 7 1 2 3 4 5 6 7 LastLast
Results 1 to 15 of 104

Thread: Marketing of FS

  1. #1
    MY TVC 1 5 SeaniBu's Avatar
    Join Date
    Mar 2006
    Location
    Watching the Wheels
    Posts
    4,984

    Marketing of FS

    Marketing, Broadcasting and over all appearance / appeal of Figure Skating in the future. "Look and Feel"

    Let's hear it. All of it. They are obviously looking and now is going to be a good time to be heard. And everyone knows, most of you here can "word" it better than I can .

    I think with the right amount of "well thought" and "constructive" suggestions, people like those here on GS CAN make a difference. GS has more rationality and common sense than any forum about any sports IMO (limited assessment of Seanibu) and instead of snaking, snideness and bickering, there are great comments made here. And I truly believe this is "one of them" that is read on at least occasion of the "powers that be."

    Do you have a suggestion for a change OR even for it to stay the same?

    If it starts catering to "Boys" and putting in "pop rock" music and focusing more on the "sexy" and "athletic" appeal of FS are you going to stop watching? Or watch more? Will it make a difference to you as an already fan?

    I would like to see (but whatever Seani) lists that could be submitted as suggestions - that type of thing. Like..

    1. Realtime scoreboard on screen.

    2. Program requirements in music tempo (say a list of choices) for the SP. Fast beat, popular music, lyrics or not! If lyrics are a factor in influencing judging then the judge should be disqualified. SP also has No costumes. Just what would be worn in a practice or submitted as the SP uniform for all skaters from that country or club. Of course a woman and man difference.

    3. LP. A "clown costume" is a "clown costume," no matter if you are trying to look like a "tough Bozo" you still are dressing like a Bozo. No Animal, Floral, or florescent colors!!!!! Pre submitted (as are now) for approval and having a country skating for "mark" and no other words, names or numbers. Like 007 across the back of a sport coat. that is just "kiddy stuff." Same music guidelines.

    4. If a commentator makes a comment during a routine, it had best be about the routine and brief, no more Opra comments.

    5. Rename the Kiss and Cry, something along the lines of "score reception bench."

    6. "Agony of defeat" clips added to advertising and intros. In any promo do NOT show spiral sq.s or guys acting like Richard Simmons on ice.

    7. More "hard core focus" on sports factors and run downs instead of fluff and "little girls have big dreams too." - yep, I would miss it but not that much really

    8. NEVER cut off a figure skaters blade with the camera or ANYTHING put on screen. Compensate / coordinate with crew not to have this happen even unintentionally. If they are going to put a "ticker up" then they need to zoom out a little to compensate. Zooming during motion should only be to the blades and VERY limited in doing so.


    It is not that I don't like it now, and I would like it the same or changed, but I don't like it not being popular enough that there are funding issues and such little air time. Heck, I like Disney on Ice, but there are not to many of my type to keep the revenue and fans growing with what is has been doing. Promos are getting better IMO, but everything else - same old fluff and bunnies - even though I like them.

    I never hear old guys saying "I don't watch football anymore because the music has changed into this young whipper snapper stuff with Puff Dog and Screaming Meemees." And why cater to the crowds that don't go for physical reasons ( I know from Mom that it just hurts to much to ascend and descend those stairs), when they do they get the discount price (as they should but...) or their grand kids are over to the house that night???
    Last edited by SeaniBu; 12-07-2006 at 12:28 AM.

  2. #2
    MY TVC 1 5 SeaniBu's Avatar
    Join Date
    Mar 2006
    Location
    Watching the Wheels
    Posts
    4,984
    Oh, and fire "Speedy" and replace with Kurt Browning!

  3. #3
    Down With It
    Join Date
    Jul 2003
    Location
    USA
    Posts
    13,538
    Have you tried organizing a petition and sending it to the network (or the USFS)? If you feel that strongly about it, it's worth a shot.

  4. #4
    MY TVC 1 5 SeaniBu's Avatar
    Join Date
    Mar 2006
    Location
    Watching the Wheels
    Posts
    4,984
    Quote Originally Posted by Red Dog View Post
    Have you tried organizing a petition and sending it to the network (or the USFS)? If you feel that strongly about it, it's worth a shot.
    In a way I hope that is where this whole thing maybe heading.

    I have sent many comments and suggestions prior, that I have had here (think the appearance of the "timer" may have...well speculation). Mostly I think now is the matter of numbers. Them hearing from more then the 50 people nation wide they might hear from on FS. I think a problem with some of it is I wont change my user name and I went trough a breakdown and substance abuse and questionable yet not illegal artistic endeavors in 2002 - 04 and deemed myself.... a "jerk" I guess. Some conversations online where venting on the wrong people - it was just a phase I believe spawned on by corporate America - and a search will show some not so good Seanibu. Maybe that concussion in March too Either that - like I humbly admit - I am not succinct and wording often comes through better when someone else says the same thing I have tried to - remember RD, I didn't know any other meaning to "eta" than estimated arrival time. I never had the problem even when being a logistics specialist in the HQ Ed dept. of a 7,000 WW corporation (but they like me being a jerk), but when it comes to Skating everyone seems to get the meaning quicker when someone else says it. That is why I ask. Plus they want stats.

    Also I hadn't got back on the ice since 3rd grade with any seriousness until after watching CoR 2005 and working with a developmentally disabled kid whos father was a hockey coach. And only 3 months before joining here did I start learning more then how to identify jumps and spins. I didn't even know the names of the foot work I was trying to emulate. Anyway enough about me, But that is why I feel like it needs to be more then just me trying to start this revolution. If I could "storm the castle" of the ISU and put MM, gkelly, Joe, chuckum, anttyfan, antmanb, waxel, etc......(I am not going to try and name every one sorry, there are so many here I respect ) in the thrown I would.

    Now I think we need to use our numbers and everyone of us needs to be heard. That way they will think there are 70% or more out there with the same notion but not speaking. LOL

    btw. I am trying to be a good guy again.
    Last edited by SeaniBu; 12-07-2006 at 01:34 AM. Reason: sp

  5. #5
    Custom Title
    Join Date
    Jul 2003
    Location
    Helsinki, Finland
    Posts
    3,559
    Quote Originally Posted by Red Dog View Post
    Have you tried organizing a petition and sending it to the network (or the USFS)? If you feel that strongly about it, it's worth a shot.
    Personally I believe that organizing a sending of emails from e.g. 200 figure skating fans or more during a specific time (say during three specific days), is more effective than organizing a petition with e.g. 200 000 signed names. A LOT of emails arriving about the same matter gets more attention, LOL.
    Last edited by Jaana; 12-06-2006 at 11:18 PM.

  6. #6
    Custom Title
    Join Date
    Nov 2006
    Posts
    604
    Being bored tonight, let me throw out a provocative question or two, just to be provacative and see how stirred up people get.

    Other than eliminating the boring factor in the arena itself due to dead time, and the similarity of the programs, both introduced by IJS, why does skating have to be marketed/repackaged/reinvented at all for the sake of attracting TV ratings?

    What is the purpose of being big (economically) just for the sake of being big if it means completely changing the sport into something else?

    Why can't it be accepted that skating has always been a niche sport, that has never had great public interest other than in the 90s which was an abberration?

    There are plenty of sports that are niche sports, that don't get on TV. So what if they are not on TV? They survive just fine not being on TV. And so can skating.

    So the market shrinks. People are still going to skate, and if the public want to watch it they can go to an arena and watch it in person. So the federations lose some TV revenue, a lot of TV revenue. So what? The federations didn't need a ton of money to produce great skaters in the past. Do they really need it now?

    Should the focus of the federations be on the economics of getting people to watch? Or should the focus be on getting people to skate, and seeing to it they have fun doing it? Does one really need the former to accomplish the latter?

  7. #7
    MY TVC 1 5 SeaniBu's Avatar
    Join Date
    Mar 2006
    Location
    Watching the Wheels
    Posts
    4,984
    Quote Originally Posted by Jaana View Post
    Personally I believe that organizing a sending of emails from e.g. 200 figure skating fans or more during a specific time (say during three specific days), is more effective than organizing a petition with e.g. 200 000 signed names. A LOT of emails arriving about the same matter gets more attention, LOL.
    Good idea, and on the other side of the coin it might p.o the admin. How about both?

  8. #8
    MY TVC 1 5 SeaniBu's Avatar
    Join Date
    Mar 2006
    Location
    Watching the Wheels
    Posts
    4,984
    Quote Originally Posted by gsrossano View Post
    Being bored tonight, let me throw out a provocative question or two, just to be provacative and see how stirred up people get.

    Other than eliminating the boring factor in the arena itself due to dead time, and the similarity of the programs, both introduced by IJS, why does skating have to be marketed/repackaged/reinvented at all for the sake of attracting TV ratings?

    What is the purpose of being big (economically) just for the sake of being big if it means completely changing the sport into something else?

    Why can't it be accepted that skating has always been a niche sport, that has never had great public interest other than in the 90s which was an abberration?

    There are plenty of sports that are niche sports, that don't get on TV. So what if they are not on TV? They survive just fine not being on TV. And so can skating.

    So the market shrinks. People are still going to skate, and if the public want to watch it they can go to an arena and watch it in person. So the federations lose some TV revenue, a lot of TV revenue. So what? The federations didn't need a ton of money to produce great skaters in the past. Do they really need it now?

    Should the focus of the federations be on the economics of getting people to watch? Or should the focus be on getting people to skate, and seeing to it they have fun doing it? Does one really need the former to accomplish the latter?
    I appreciate that. I really do. To answer the question briefly as possible. The less the sport generates interest, the lest people will have interest in the sport. This means less potential competitors narrowing the field to not the best of the best, but the best of the few that were interested. Meaning viewers could see better competitor potentials if there were more competitors interested in becoming competitors. Also, I don't like getting up at 2:30 am to watch.

    Last, I think the skaters deserve more for what they have given to me and others, and until I win the lotto and build that 5 rink "commune" in the mountains and tell all the skaters who have a hard time finding ice time they can skate and stay for free while they train... then I want it to have more attention so there is more money for skaters to have the opportunities and give the fans the best of the best rather then the best of the lucky enough to find a place and funds to train.

    I do love the devils advocate.

  9. #9
    Down With It
    Join Date
    Jul 2003
    Location
    USA
    Posts
    13,538
    And remember that tact is the key. Also, the flip side is that if the networks receive too many complaints, they may just scrap it altogether rather than change it.

  10. #10
    MY TVC 1 5 SeaniBu's Avatar
    Join Date
    Mar 2006
    Location
    Watching the Wheels
    Posts
    4,984
    Quote Originally Posted by Red Dog View Post
    And remember that tact is the key. Also, the flip side is that if the networks receive too many complaints, they may just scrap it altogether rather than change it.
    See what I mean, so much better than...
    Quote Originally Posted by SeaniBu View Post
    Good idea, and on the other side of the coin it might p.o the admin.
    How about both?

    So true RD, people think the squeaky wheel gets the oil. Truth of the matter is the squeaky wheel gets replaced.

    How about the low air pressure tire, gets the air???? Don't pop it!

  11. #11
    MY TVC 1 5 SeaniBu's Avatar
    Join Date
    Mar 2006
    Location
    Watching the Wheels
    Posts
    4,984
    Quote Originally Posted by gsrossano View Post
    Why can't it be accepted that skating has always been a niche sport, that has never had great public interest other than in the 90s which was an abberration?
    Don't forget 1920-48+

  12. #12
    A. Y. & E. P.: Tzars Of The Ice, Lords Of The Rink anya_angie's Avatar
    Join Date
    Sep 2003
    Location
    On Stage With Thomas Newman
    Posts
    693
    I think skating in general is being portrayed as a delicate sport to delicate music. Upon chatting with a film score collector about my top 10 FAVORITE (not best) scores of all time, explaining why I put Gladiator as #4, I mentioned the hit that it was in skating and how it brought me to the movie. If it weren't for Yagudin I never would have seen the movie. I showed him Yagudin's performance from 02 Worlds QR and he was STUNNED. This guy doesn't like skating, but he was stunned that Yagudin was (A) using a film score and (B) skating so powerfully to it. When I told him about the knives exhibition he was even more impressed. I said Yeah, skating isn't as delicate as it is portrayed to be.
    Last edited by anya_angie; 12-07-2006 at 01:49 AM.

  13. #13
    Rabbit Tycoon dutchherder's Avatar
    Join Date
    Feb 2006
    Location
    Ohio, USA
    Posts
    526
    I think the skating with live music cheesefests need to go away. I can, on brief occasions, get my husband to watch a bit of some of the big competitions (Olympics, Worlds), but *if* I am watching something more fluffy (which I rarely do because I don't like cheesefests either) he typically mumbles swear words and walks out of the room.

    Also, if they concentrated more on the athleticism of the sport, more people would respect it. Honestly, if you want my opinion, many skaters are a heck of a lot tougher than some pro football players. Think of all the skaters competing with stress fractures or after major surgeries. I've never seen a skater roll around on the ice for 10 minutes, waiting for a stretcher because of a leg cramp. They only talk about those things in passing, while they do fluff pieces about Katy Taylor wanting a pink Hummer.


    Many credit the Tonya Harding/Nancy Kerrigan debacle with increasing the popularity of the sport, but what I think it actually did was reiterate the concept that FS is a non-sport full of drama queens, that it's more like a really feisty reality show.

    I think some restrictions on costuming would be a plus as well. The ladies rarely look ridiculous, but some of the men--- egad. Don't even get me started on the ice dance teams. Some of those women look like they coated themselves in super glue and rolled around in a craft store. I rather like the suggestion of wearing simple workout/practice apparel for qualifying rounds and/or SP's.

  14. #14
    Custom Title Mathman's Avatar
    Join Date
    Jun 2003
    Location
    Detroit, Michigan
    Posts
    28,079
    Quote Originally Posted by dutchherder View Post
    ...Some of those women look like they coated themselves in super glue and rolled around in a craft store...
    :chorus: See, that's why I love this board. You wake up in the morning and get to read a sentence like that! :chorus:

  15. #15
    Custom Title
    Join Date
    Nov 2006
    Posts
    604
    Quote Originally Posted by SeaniBu View Post
    I ... The less the sport generates interest, the lest people will have interest in the sport. This means less potential competitors narrowing the field to not the best of the best, but the best of the few that were interested.
    I think this is the key thing to the who cares question. Many skaters say they first got interested in skating because they saw it on TV. Having positive public awareness is very important, and most general public awareness comes from TV.

    But TV is a double edge sword. If TV does not provide a positive awareness, or an accurate representation of what skating is about, TV can hurt more than help. And the media's obsession with scandal as a way to generate ratings makes it worse. (Of course skating also has itself to blame for a lot of that too.)

    My view over the years is that TV has never done a particulary good job at educating the public about what skating really is about, or why a competition turns out a certain way. Unfortunately, it is pretty common to hear commentators say thing that are just plain wrong, and show they really don't understand the details of IJS, what it rewards, or doesn't, and why.

    Getting skating treated by the media as a "real" sport is a long standing problem. I don't think TV really projects it as a sport. Major newspapers give it little coverage except for Nationals, Olympics and Worlds. Other than those competitions, it rarely gets a mention in TV sport news broadcast.

    Here in LA you can sometimes finds coverage of high school sports in the Times and on the evening news, but not the Grand Prix, or Reginals or Sectionals.

Page 1 of 7 1 2 3 4 5 6 7 LastLast

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •