(Inspired by a post on another thread)
There seems to be a great disparity between male and female skaters (at least American skaters) in getting endorsements. Kimmie just got some good ones (Subway; Visa; Under Armour), and I doubt if she has become a household name yet. For the men, however, there might be a few around Olys, but that is it. Why do you think this is so?