I remember a time when skating moms were expected to show up for their children's competitive programs dressed to the hilt - fur coats, jewelry, the whole nine yards. I guess it was part of the country club "look" that was espoused in some skating circles.
Thankfully, that kind of snobbery doesn't seem to be the norm any longer. Most of the skating moms I see at competitions are dressed nicely, but conservatively. Nothing that screams, "Look at me!"