Yeah... If that implies that Plushenko is a master of his craft, think again. If his craft is figure skating, he should know about his craft, how to create a program that can earn points under the scoring system of the said craft.
How can you be a master of a craft if you do not understand how that craft works?
Well said. His coach should have known the rules and created a progam that would score the points. For start, how about doing the number of jumps you are allowed to do 12 instead of the 11 he did.