I know they like advertisers' money, but this is too much. In the ice dancing, and again tonight in the ladies' SP, NBC shows _one_ skater, and then goes to the bobsled or another sport. An hour or so later, _one_ more skater, and then another sport. At the end of the evening, we get to see a skating program.
The other fans should be served too, but why can't NBC block the coverage by sport? Bobsled from 8 to 9, luge from 9 to 10, skating from 10 to 11?
Why don't they? I think it's because figure skating, especially ladies', draws the biggest audience of any winter Olympic sport. If NBC mixes the big draw up with everything else, they get the most viewers for their advertisers -- at the expense of letting their viewers spend the rest of the evening more enjoyably, viewers have to stay close enough to the TV not to miss the FS.
It's cheap. I'd complain to NBC but they wouldn't care. But if I complain to the advertisers this evening, using the 800 numbers each advertising company has on its web site -- that might work, and we might get better skating coverage next time.