I think when a skater gets to the point where he/she routinely beats a skater who is considered more favorable by the judging panel, then he/she does begin to build positive reputation with the judging panel. We saw this during the 1996-1997 season with Tara Lipinski when she started routinely coming out on top over Michelle Kwan and winning the 1997/1998 Champion Series Final in Kwan's absence due to injury heading into the Olympics, we saw it during the 2000-2001 season when Sarah Hughes started routinely coming out on top over Maria Butyrskaya and when she outplaced both Irina Slutskaya and Michelle Kwan at the 2001 Skate Canada, thus building her reputation with the judges heading into the Olympics. We've also seen it more recently between Joannie Rochette and Mao Asada and now they are pretty much considered equals by an international judging panel in terms of their scoring. Showing a strong level of consistency and besting a favored competitor certainly helps a skater's marks and reputation with the judges.



. Anna was screwed on reputation imo. 
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