The thing about Stars on Ice was that it was created by IMG (a huge marketing firm) for Scott Hamilton after he was released from Ice Capades. It wasn't something he financed on his own and I'm assuming it costs an arm and a leg to put an ice tour on. Right now, figure skating is a cold commodity in the US. COI folded and SOI isn't half of what it used to be. Even SOI has trouble selling tickets nowadays because other than the golden era post 1994, the American public isn't entertained by skating. Johnny has image issues and lack of an Olympic gold that would probably prevent a major corporation from sponsoring him. And that's what he needs, a sponsor.