FYI, Evan has been nominated for the SI 2010 award. This is a fairly big deal. This award hardly ever goes to athletes from anything other than the traditional stick and ball team sports. http://en.wikipedia.org/wiki/Sports_...an_of_the_Year
As you can see, other than hockey players, the only winter athletes to win it are Bonnie Blair and Johan Olav Koss (jointly).
Like him or his skating or not, just being nominated for the award is a big deal for skating visibility. Even if he does not win, there will be an article on him in the issue announcing the award.