You may want to rewind it for the full context. It's an ad about how tough Chrysler and Detroit are, and of course both Eminem and Alissa are two luminaries from that stinky, stinky city. Mrs. P and aemeraldrainc, was the ad you saw during the Super Bowl that long? It seems more likely they edited it down to 30 seconds. Good to know they kept Alissa in.