I queried Mr. Ramsey Baker, Senior Director, Marketing and Communications for U.S. Figure Skating by email late last year about their plans for the movie RISE.
In part this is what I learned from his response:
In the works is a future DVD release and a special DVD distribution to all U.S. Figure Skating clubs at the USFS Governing council in May 2011. Clubs will be encouraged to hold a private showing for members. The DVD will include the full 2/17 event, as well as special segments, extended versions/cuts, etc.
In addition, U.S. Figure Skating is working on a TV distribution partner for fall 2011. Finally, icenwork.com will be the exclusive online distributor of the RISE event after we have exhausted the channels mentioned above. Some time after the Feb. 17 showing of the film, when the contract USFS has with the film distributor Fathom Events concludes, more information on all the various distribution plans for RISE will be announced.