Now here's my question. Popularity tends to come at the cost of integrity. Take a look at any box office chart, TV ratings, best seller list, biggest shows on Broadway, etc. You will find the most popular ones are the ones that appeal to the lowest common denominator. If you compare to what is considered truly great, you'll find that they don't make money, that they're too challenging to really take up a big audience.
Now, not talking about the integrity of COP or IJS or anything like that, how do you suggest they do that while still maintaining the sporting aspects.
I find Joesitz's idea intriguing but underthought.