Button provided commentary for CBS's broadcast of the 1960 Winter Olympics
, launching a decades-long career in television broadcast journalism. Button again did commentary for CBS's broadcast of the 1961 United States Figure Skating Championships
. Then, beginning in 1962, he worked as a figure skating analyst for ABC Sports
, which had acquired the rights to the U.S. Championships
as well as the 1962 World Figure Skating Championships
. During ABC's coverage of figure skating events in the 1960s, 1970s and 1980s, Button became the sport's best-known analyst, well-known for his frank and often caustic appraisal of skaters' performances. He won an Emmy Award
in 1981 for Outstanding Sports Personality – Analyst.
Although other U.S. television networks aired the Winter Olympics from the 1990s onward, Button still appeared on ABC's broadcasts of the U.S.
and World Figure Skating Championships
until ABC removed them from its broadcast schedule in 2008. Button's reputation and influence in the sport of figure skating therefore long outlasted his own competitive and performing career.