The biggest problem with IJS is that who the judges and tech panel believe is the winner does not mostly agree with who the audience thinks is the winner. This turns people off because it doesn't make sense to them and they think the results are from "cooking the books" so to speak.
This was a problem with 6.0 as well, though. However, since the way the scoring was presented focused more on the nationality of the judges (in international events) than on the content of the programs, the conspiracy theories tended to focus on nationalistic cooking
Any judging system needs to take into account (somewhat) what the fans want (the ones who pay the money, buy the sponsors' products, etc) when it comes to a winner. If the fans don't "get" the result, they tune out and go watch football, basketball, baseball, a beauty pageant, soap opera or something else. Without fans, the sport dies or is relagated to some niche that shows at 1am on tape delay....
This is more true if the fans are paying the bulk of the costs. For most of figure skating, the skaters themselves are paying the bulk of the costs . . . even at the elite levels. So what's most important is that the skaters "get" the result. Of course, they often don't, under either judging system. But I think the IJS does a better job of conveying reasons to the skaters . . . as well as to serious fans who are willing to make the effort to learn the rules and study the protocols.
TV and other media could do a much better job of explaining the basics so that casual fans would understand the basis for the scores, under either judging system.
Traditionally, US media have treated fans as too stupid to learn the fine points of the sport, so US audiences tend to look primarily at aesthetic appeal, obvious errors, and jump difficulty and to ignore everything else that both skaters and judges consider important.
That's the media's fault more than the sport's itself.
However, if most skaters, and knowledgeable fans, and even judges on the panels, think that the way that the point values are balanced too often results in counterintuitive winners, then the rules and point values need to be adjusted to match the knowledgeable gut feelings of who skated best overall. But dumbing down the scores to match the gut feelings of casual fans would not be the way to go.
ETA:
I like to watch freestyle skiing aerials at the Olympics or other times if I just happened to turn on the TV and see it while I'm waiting for a skating or other program to start -- I like watching the suspension in midair, and I like the expertise of twisting and flipping in the air.
(But it's not something I would follow as a serious fan. Compared to figure skating, it's missing the complexity and potential for artistry that attract me to skating, as well as the ability to see the athlete's facial reactions while performing)
The commentators tell me that the scores are a combination of points for distance, difficulty, and style/execution. Sometimes they break down the details of the subjective parts of the scoring along with the objectively measured parts and even identify the individual judges.
But usually we just get total scores or a breakdown of distance vs. style scores without detail. I don't have strong opinions about who should have won based on which jumps I enjoyed watching the most. Sometimes I can see obvious differences in difficulty or execution, but most of the time I figure it comes down to fine points of technique that I don't have the knowledge to perceive
I've never seen a ski jumping contest where commentators offered conspiracy theories about the results based on nationality of the officials
Maybe another reason that figure skating is more popular than freestyle skiing is that fans had traditionally been taught that the enjoyment factor and obvious points were more important than the fine points. There were always plenty of controversy and apparently wrong decisions in figure skating under 6.0. That seems to have been a big part of the appeal of figure skating for some fans -- feeling superior to the officials who got it wrong
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