Why don't the figure skating federations take fs OUT OF THE OLYMPICS ie. sports realm so that fs do not have to conform to the 'sporting rules' ie. turn fs into an artistic (like ballet and dance)? Certainly to the ordinary folks, watching a dance competition is more fun than a sports competition which tends to be very technical and in this case, fs is a compeition where many skills are displayed in that few minutes unlike gymnastics whereby it is an element at a time.
Well, skating is a very technical sport -- it's not possible to be very artistic and fun for general audiences to watch without pretty good skating technique.
(It is possible for performers who are good at other kinds of performance to get just good enough at skating to do their thing on ice with skates on and be fun to watch, but in that case the skating is not the fun part except as a novelty.)
The skating that occurs in the Olympics is the sport of skating, which over the past century or so has evolved to include more show-biz accoutrements than in its early days. Also remember that the ISU was formed by and still run by speedskaters as well as figure skaters and is focused on the sport aspect of skating.
Meanwhile there was always show skating, but the ISU was never in charge of it and often looked down on it. Most skating for the sake of artistry is not in competitive format, aside from professional competitions that I always considered more like shows with scores anyway.
Individual national federations have devised competition structures for skating that focuses more on artistry and less on difficult skills (e.g., "showcase" or "interpretive" competitions, etc.) that are not part of the Olympic track. There are even international competitions in disciplines like Theatre on Ice. But the ISU doesn't oversee these competitions at an international level. Because there is no Olympic or world championship to look forward to, it doesn't tend to attract the skaters with the greatest physical talent and/or competitive drive. Some rinks/clubs may have more of an emphasis on this kind of skating rather than on competitive skating.
Some athletically talented skaters are more interested in skating for artistic purposes rather than for competitive purposes and build their careers in that direction. Unless they were successful competitive skaters first, or were headliners in a show that we happened to see or that happened to be televised, we're less likely to know their names.
The media for the most part are more interested in showcasing figure skating as competition than as performance. So that drives what audiences expect to see and what skaters who want to be famous direct their training toward.
I'd love it if there were some way to develop more skating shows with high levels of technical skill and artistry that exist outside a competitive format and can build their own stars rather than primarily relying on competitive champions as headliners.
Professional skating has largely relied on past competitors who choose to turn their focus from sport to art when they reach their 20s or 30s. So that's the best place to find what you're looking for. Unfortunately, for various reasons, pro skating is not as strong now as it was during the skating boom ~15 years go.