It's too bad they couldn't get in with an athletic wear company or something like that, but that seems to be taken up by all of the other sports who wear them for competition and can flaunt the logos to huge crowds and lengthly sportscasts with huge audiences. Lulu Lemon would be great, but they don't really advertise and they don't need to anyway so that's probably out (although getting free product for training wouldn't be such a bad idea lol). Being some sort of Brand Ambassador with a company like that, where a healthy active lifestyle is promoted, would work for them. Have to admit though, if that happened I'd love to see Virtue and Moir score it solely for the Canadian aspect.