If I were marketing D/W, I would separate them rather than trying to sell them as a package deal. Their looks don't "match" - he is more mainstream, she is not - and they don't have the sort of chemistry that can be sold to the public. But they could do well separately. Do other dance teams have major sponsorships? I know V/M have something with Roots and P/B have a deal with a skincare company. Anyone else?
Finally, whoever chose that picture for the NYT did D/W quite a disservice. Because of the skewed perspective, Charlie seems hulking compared to Meryl, and the angle obscures her features and makes her look crosseyed. While I am not on the side that views Meryl as attractive, she is certainly better looking than that picture makes her appear.