Here is what the USFSA should do to revive interest in figure skating as a spectator sport in the United States. De-emphasize the ISU program -- American viewers don't care much about the Grand Prix, Four Continents or Worlds anyway -- and put their PR efforts into a three event season, starting with State America. Invite the top three U.S. skaters/teams in each discipline and forget about playing political games and trying to jockey their skaters into the GP final by the easiest route.
The second event -- a Christmas holiday type of pro-am cheesefest, like the Japan Open. Third event, the big show, U.S. Nationals -- who is the best skater in the country. Give a million dollar prize to the winner. (Get the million dollars from a huge television contract for this three event package. )
Then every four years there is the Olympics. But that can take care of itself PR-wise without the U.S. Skating Association leading the way.
Sports fans in the U.S. are parochial. The United States is the only country in the world that has no interest in the world cup in soccer. We are also the only country that calls it soccer. "It can't be much of a sport if we are no good at it." Mia Hamm was cool, but that was a long time ago.
This would not prevent skaters, coaches, and federation officials from taking intense interest in ISU competitions. The proposal is just for something to try to sell to television people and corporate sponsors.