See full article at: http://www.usatoday.com/sports/olymp...lps/56793946/1
The gist:
"NBC plans to devote the first hour of its Sunday prime-time Olympic coverage, or at least most of it, to a single athlete: Michael Phelps.
The idea came after Phelps was in NBC's studio Saturday to talk to Bob Costas."
Per Jim Bell of NBC: " 'Phelps was relaxed and reflective. And we wondered how we could get this all in. ... The interview felt like it was crying out for expanded treatment.' "
"So NBC will replace previously scheduled action — which would have been some track and field and diving, Bell says — for one last chance for NBC to get some ratings mileage out of Phelps."
NBCSportsPR @NBCSportsPR tweeted a link to the USA Today article, so presumably it is fully accurate.
ETA:
Official press release from NBC re Phelps interview:
http://nbcsportsgrouppressbox.com/20...5-at-7-p-m-et/
Excerpt:
"Phelps and Costas discuss the tapestry of Phelps’ career, including; the first time on an international stage in Sydney; the trials and tribulations with coach and mentor Bob Bowman; his world famous 200-meter Butterfly race in Beijing, where his goggles filled with water during the race; the training regimen that helped him win so many medals; how his rivalries fueled his passion and desire to win; the influence of watching Michael Jordan’s dominance and how it shaped his career as one of America’s greatest athletes ever; and Phelps’ future outside of the pool."
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ETA: This tweet from Friday from Dan Hicks @DanHicksNBC made me laugh.
Every single day we start our @NBCSports production mtg by playing U.S. swimmers video "Call Me Maybe" full blast! Gets us going!
12:13 AM - 3 Aug 12
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