^That's true, but I would venture to say it was in the publisher's best interest to wait until now to publish an article announcing their music. Now that the actual debut of their FD is in two weeks, it feels like a relevant story. It made sense for V/M to announce their music earlier because they thought they'd be debuting it at Finlandia.
On the whole though I really understand their choice to delay the announcement if it was their choice. As a young artist myself, I know what it feels like to not have control of your press, or how the media quotes you even, and it can be really frustrating. Honestly be doing it this way, while it's tough on us fans, I think it's mutually beneficial for D/W and for the reporters.