I was comparing V/M spin to D/W spin in the FD, both level 4 spin. D/W spin faster (+1.21 GOE NHK). V/M is slower (+0.5 GOE COR) but show much more tenderness and intimacy with M's head below V and looking at her while they spin. To me it feel like V/M has a private moment on ice and sharing with the audience. That's the type of connections I like to see from D/W.
But that's V&M style. To each its own. The last thing I would like to see is Merlie trying to copy anyone else. They don't need it. It seems to me that they have much more of an athletic and powerful approach to their free dances and it just looks spectacular the way it is. Besides I don't believe that every single ice-dance team has to look like they are in love. If someone like Virtue & Moir can have moments in which we feel like witnessing an intimate moment it's fine. It looks great. But if someone tries to express themselves in a different way showing power like Merlie or a theatrical approach like Zhiganshina & Gazsi that's great as well.