The good news for viewers of the Today show is that the family-friendly Shibutanis taped a segment to air on Christmas morning. 
As for Weir:
Although my general impression is that he is quite media-savvy, I think that in this case, he squandered a precious opportunity to interest potential new fans in his skating. A costume with broader appeal would have been a smarter decision for that reason alone.
I imagine that he believes that his choice of costumes contributes to the artistry of his skating, but the Today show costume prevented me from appreciating his performance. I was pleased to tune in to the live broadcast, but the questions that Olympia and others have raised in this thread immediately started bouncing around in my head too -- to the point of complete distraction.
I wonder whether personal loyalty/friendship to the designer could be an explanation -- and/or whether Weir even had a financial incentive to wear the costume.
The Today show anchor willingly asked him a question that gave him a chance to plug the cooking show on which he will be appearing.
But in answer to a later question that had nothing whatsoever to do with costuming, Weir shamelessly shoehorned in a plug for the designer too (at least that was how it came across to me).
ETA: A day or two before his Today performance, Weir sent at least one tweet to promote his appearance -- and mentioned the costume designer then too [i.e., found room for the plug within Twitter's 140-character limit

, although maybe I am overestimating the significance of that].
ETA:
LOL, does anyone else remember that classic Seinfeld episode in which he is forced to wear a ridiculous pirate shirt with puffy sleeves on the Today show because Kramer promised a favor to a friend (I don't recall the entire premise, but might have been a girlfriend or potential girlfriend?).

ETA:
Even if Weir includes similarly eye-popping outfits in his off-ice wardrobe because they reflect his authentic taste, the Today show costume remains illogical to me.
Seems to me that most skaters have no problem performing in costumes that are completely different from what they like to wear in real life.
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