Isn't it frustrating? The ISU, or maybe the USFSA, seem to feel that they are guarding something so precious that it must be kept away from outsiders at all costs. If you or I had something as wonderful as figure skating to share, we'd cut the price and give special deals to network TV shows or at least to a channel that's commonly carried by cable providers. Because we'd know that the profits would come with the growth of crowds and popularity.
That's what Henry Ford did. He made his cars cheap so they would be affordable. He paid his workers a higher rate than other factories so that they could afford to buy his cars. I'm sure he got richer than the guys who made six handcrafted cars a year for the crowned heads of Europe.