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Well, I'm from Latvia, actually! I'm positively surprised that you noticed our massive skating coverage... It's usually this way - for Euros and Worlds. And, you must give it proper credit, as competitions were held in different continent, tv actually provided coverage during night and repeated them in daytime.
There are various (complicated and metaphysical) reasons why Latvian TV likes figure skating soo much! It's partly historical.
As for the commercials and medicial conditions - I'm afraid it's much simpler - skating coverage was sponsored by one medicial company, that's why there were pills commercials frequently!
And... it's really shame you don't understand latvian, our skating commentators are funny enough (and usually objective!) There are some "bickering" going one between them - women (former skater and judge) is usually more accepting, but man is skeptic to the bone. And this "fighting" between them continues in every competition!
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