With a scoring system that is harder to understand than the theory of relativity and offers about as much transparency as a Papal conclave, figure skating still struggles to connect with the average fan, particularly in North America where their numbers are on the decline.
That confusing system allowed Canada's Patrick Chan to claim a third consecutive world championship title on Friday despite hitting the ice more times than a toddler learning to skate.
The routine was so dreadful that Chan spent the next two days apologizing profusely to fans for his performance but he certainly did not apologize for the win.
"I deserved it," declared Chan. "It's totally understandable that people have their doubts.