It is within the realm of possibility that the sequence of steps that you propose in fact already took place before Gold's departure from Alex O was announced to the public.
We have absolutely no way of knowing what already had and had not transpired.
That's is true. I was suggesting what to do if that hadn't been tried and I suspect it was tried. I doubt the Golds are unreasonable or unthinking people. Then, of course, I ask myself what the hell is wrong with Alex that he couldn't reign himself in?