And she is at the middle of the controversy. she has been had maketing 'sell a pretty face', rather than gain respect as an athlete.
Since when she finished 33rd in 2010 worlds, She gained a lot of popularity with cute and pretty face, she was spotlighted by media, she became a sport star. Large companies became a sponsor for her.
In korea, to be a sports star, they need "success story" to earn the respect as a sportsman and should be world-class in their sports, of course they should have also star power. Many of sports stars are started-up in difficult environment, and made history in korean sport.
Yes, She has star power. but she didn't had success story that inspire people and get respect as athlete. when she was even not ranked in top 30, she have got a lot of popularity and sponsers with her pretty .
she was so different with other usual korean sports stars..
By the way, I didn't think i'd argue about Son or korean athletes in figure skating forum...