Someone has to say it: Kwan's advertising potential as a skating legend is way overrated. Take the example of another skating legend: The last major ad campaign Kristi Yamaguchi was in was a campaign ad for Mitt Romney. *sadtrombone* Casting faded skaters and Dancing with the Stars alumni was one in a long line of hilarious misfires from Romney's much derided ad team. And now, Coca-Cola has decided to learn from them.
But Romney's team didn't stop with just Ms. Yamaguchi. A giant lineup of former Olympic medalists were hoisted on stage for the 2012 Republican National Convention, including our very own Scott Hamilton. The Democratic National Convention went with just one. Guess which one got more press?
See, people don't want that old, busted stuff. They want that new new. Powerful young athletes with more medals to look forward to are scintillating, bursting with possibilities and hope. Old athletes whose glory is in the past make people think of decay, entropy and the inevitable breakdown of the human body that dooms us all, Olympians and mortals alike. Coke already tastes a bit medicinal. Do they really want to strengthen the association by putting granny Kwan on the cans?