P&G has snatched up quite a few skaters to do this series... Ashley shot her ad this week. I believe D/W also have one coming up.
When I saw the Virtue/Moir P & G video, I assumed that it would be shown only (or at least primarily) in Canada.
And when I saw the posts about P & G vids from the Japanese skaters, I assumed that they would be shown only/primarily in Japan.
But maybe I am wrong.
No need whatsoever to shed any tears for them.
ETA, among their ample endorsements, each of the ladies has at least one overlapping with Lysacek's.
(Skater Boy's post refers to Lysacek's sponsorship from Team Citi.)
You think Ashley and Gracie are making decent bank now?
I still maintain that if a reasonably photo- and media-genic US ladies skater (and these two are good examples of those qualities) had, say, Yuna's skills and record, she might possibly make Sharapova look like a Welfare Queen.
You better believe that if Ashley or Gracie was demolishing the competition and gunning for her second OGM, that the US media and advertisers would be going utterly, joyously hog-wild.
Ilinykh; Lysacek; Leonova; Virtue/Moir; and Bobrova -- as well as other international athletes from other winter sports -- are mentioned in this P & G press release about the global Thank You, Mom campaign.
ETA, the P & G video with Virtue/Moir and their mothers:
https://www.youtube.com/watch?v=iCY4D6J-6WE (4:52, Oct 15)Thanks to marikat, who originally posted the link in the V/M thread in Fan Fests.
Still not clear to me whether ads showing foreign athletes will be shown in the U.S.
http://news.pg.com/press-release/pg-...sacek-are-amon (also Oct 28)
The Kellogg's campaign with its Winter Olympians has started. For each "sharing" of links, Kelloggs will feed a child in need.
Here's the youtube link to a too cute for words Meryl & Charlie video. I didn't know that they competed at and won LPIDC in whatever their initial group was the first year they teamed up. There's video of their first day skating.
Here's Charlie's tweet about it
Here's where you can find the info on the Great Starts programHey- Don't forget to use the hashtag #GreatStartsMerylCharlie or watch our Start Story. Helps us feed kids in need! http://www.kelloggs.com/en_US/teamusa.html …
For Meryl and Charlie's stuff, click on them.
Even if you aren't a fan of Meryl & Charlie's, showing support for skaters may convince a few folks at Kelloggs that sponsoring skating programs is good advertising
Last edited by dorispulaski; 11-01-2013 at 12:35 PM.
Lysacek and his mother will be on Katie Couric's show tomorrow, Tue Nov 5 -- another appearance in connection with P & G's Thank You, Mom campaign.
(Vonn and Chu also will be guests.)
Not sure whether the following is possible NEWS? (Unrelated to Thank You, Mom, obviously.)
0:51 preview clip including Lysacek is embedded in this Couric show page. (Scroll down.)
Did Olympic Figure Skater Evan Lysacek Live with Vera Wang?
Olympic champion figure skater debunks rumors that he was living with designer Vera Wang.
I know the rumor has been around for a long time now. Don't know whether Lysacek has spoken out before to debunk it. I have not watched the clip.
Lysacek and his mother appeared -- along with the other Olympians and moms -- within the first fifteen or twenty minutes of Couric's hour-long show. (She then moved on to an unrelated interview with actress Katey Sagal.)
Not surprisingly, the conversation involving Lysacek was absolutely news-free ... nothing at all about his injuries, recovery status, need for technical minimums, etc.
But it was a nice opportunity to pay tribute to his mother and the other moms.
Sorry, my reference to the online clip above re Vera Wang as a "preview" proved to be inaccurate; in other words, it did not air, AFAIK. Must have been left on the cutting room floor when all the raw studio footage was edited for televsion.
A sneak peak at limited edition @CDNOlympicTeam @OREO cookies! #prideandjoy pic.twitter.com/IKXLy85fFZ
7:54 AM - 18 Nov 13
Olympic marketing in Canada vs. the U.S. is the subject of this post.
Apologies that it is not about skaters' endorsements -- did not seem worth starting a new thread.
- The special Oreos with the @CDNOlympicTeam emblem are a really clever and well-executed idea. Almost everybody loves Oreos.
Does anyone know whether Nabisco will be selling American counterparts? (I'm pretty sure that the National Biscuit Co. originated in the U.S.)
Don't remember them from previous Olympic cycles.
- Also ... as an American, I am mortified every time I see the "Go USA" mittens. Ripping off Canada's idea would be slightly more excusable if the American version were even half as attractive as any of the snazzy Canadian editions. But the American ones look so lame to me. Way too little, way too late, IMHO.
What do others think?