They chose Michelle because she is a big name.
They chose Michelle because she is a big name.
Lipinski was never really that popular, and is even more forgotten today. Yamaguchi is doing well already in endorsements for someone who is in her 40s, and doesnt even show skate anymore.
I really wish they had picked Meryl and Charlie instead. They already have Olympic silver, they are the reigning World Champions, and the most likely to medal--and very possibly win--in Sochi. The don't have the legendary status of Michelle, but from what I've talked to people outside the skating circles, Evan isn't any better known than Meryl and Charlie. However, Meryl and Charlie have a lot more charisma than Evan, who always seems--to me--quite wooden and expressionless in front of the media. If M & C's Kellog's deal prevents them from the Coke deal, then choose at least young, vibrant skaters who need the money more--Max, Gracie (or both--they are a couple after all), Jason... I think audiences would relate to their chase of an Olympic dream. Evan should be financially ok, what with the OGM, DWTS money, deal with a private jet line--and free costuming from Vera
Having said all that, I detest Coca Cola, and wish the Olympics had a sponsor one can actually associate with the idea of a healthy lifestyle
I hear that, Matilda. Ashly Wagner and Gracie Gold, by the way, are already sponsored by Nike. That contract may preclude them from signing a deal with Coke. Not to mention, since they're actually competing, Ashley and Gracie may not want to drink any Coke. And Nike at least makes things for people to get healthy and active in. And kids get a great workout lifting the heavy boxes and operating the machinery in their factories!
So, if Ashley and Gracie are out as well, how about Max and Jason? Those two are quite adorable together anyway!
From personal experience, I trained for three marathons, and numerous half-marathons, using a Coca-Cola product....Powerade. Not all Coca-Cola products are carbonated sugary beverages.
That's not to say healthy lifestyle people don't drink soda...they just don't drink a 2-liter or 6-pack of soda a day. Everything in moderation children
I don't care for Max Aaron's skating style one bit... but I agree he'd be a good bet for Coke to sponsor. From my research, he's not getting sponsored by anybody else. *sadtrombone* Internationally, he's the highest ranked US male. He's had respectable results outside the US, and of course he is the reigning US champ. If they have to bet on someone to make the Olympic team, it'd be him. He has a pretty good chance of medaling in Sochi, too... in the team competition. Yeah, sure, individually, he's not even going to sniff that podium. But if they can give John "Floppy Giraffe" Isner a sponsorship, why not Aaron?
This sponsorship is specifically for Coke, the drink made from liquefied cigarette butts. The sponsored athletes will appear on cans and promote them. As for bottled tap water and salted sugar water they market like so much homeopathic nonsense, those sponsorships will go to some other schmucks.
Michelle is also known for showing up and taking part in things. I remember reading back in 1998 that she and her parents were very dutiful and responsible about that sort of thing. So she probably has a reputation for being dependable as well as for being legendary. Yamaguchi, Fleming, and Hamill are good choices, but Lipinski has been kind of out of the spotlight and largely uninvolved with skating almost from the day she won the OGM, and most people don't know her at all. The same goes for Hughes. Kwan has lived a life that is just public enough, but thankfully not notorious in any way.
This thread has detailed most of the reasons Kwan is ideal for the job, but that doesn't preclude Coca Cola's spotlighting other skating stars as well, of the past and of the present. I wish they'd take a chance on Meryl and Charlie, who have both hardware (from a long career, including an Olympic silver medal) and glamor. Using a pair is a tougher sell because lately we've had a constant stream of interchangeable pairs come and go, and none of them have much in the way of camera sparkle. Au contraire for Meryl and Charlie, who are photogenic, telegenic, and rather charismatic for skaters.
IIRC in 2006 when Michelle pulled out of the Vancouver Olympics, Coca-Cola decided to eat whatever they had paid her up front and to cancel the MK Coke ad campaign that they had planned. But they still went ahead with their Minute Maid orange juice MK print ads.
Where they went wrong was in taking out the last of the cocaine in 1929.Originally Posted by Serious Business
Davis/White has Kellogg's. The US ice dancing team that really needs a sponsorship is the woman in my avatar, Madison Chock and her partner Evan Bates. Given how predictable ice dancing results are, and the fact that US has 3 spots in the discipline, Chock/Bates, as the #2 team in the US, is guaranteed a ticket to Sochi. She is also guaranteed to be one of the sexiest, most glamorous and most beautiful female athletes to compete there. I hear that's good for advertising. She also has the most outrageous and hilarious expressions (as you can see from my avatar). Remember McKayla Maroney and her famous face? There's a good chance Ms. Chock will come up with a look that goes viral, too. Shouldn't companies want to get in on that ahead of the curve?
Coming from someone who has a past in the corporate world...
Coca-Cola doesn't give a damn who "needs" an endorsement deal or who "deserves" an endorsement deal. They don't care who is a legend or who is an emerging talent.
They made the deal with who they believe will sell the most Coke. I guarantee you that this wasn't a random or haphazard choice. They conducted market research to find out.
I would have thought MIchelle's current position would have precluded her doing something like this.