I also don't think curling is that terribly more popular than figure skating. Curling has been the butt of a lot of jokes over the years as not being a real sport, and really just a social activity that provides an excuse for drinking. There are the hard core fans of the sport, but probably many more that will surf channels and watch because they happen upon it. Depends what else is on TV. If you put skating on TV with good commentary, I'm pretty sure the ratings would be stronger than you're suggesting. Especially with some good promotion. I think skating still is considered by most as one of the marquis events of the Olympic games. I'd say it's more similar to gymnastics in the US. Definitely better than curling. I think curling got a nice bump this year with the introduction of Ron Burgundy. Maybe skating should take a page from that book, and find something that hooks the general public's attention, and then take the opportunity to showcase the sport and athleticism of skating as well as the entertainment/art. There are a lot of sports out there. For me, I think it's not that skating is losing attention so much as there are many more options on which to focus.