Before individual is already bad.
But before the opening ceremony is just "throwing pearls before swine", if you'll allow me this expression. People won't even be in "the Olympic Mood" when that crowd pleasing competition starts! I don't get it.
(Political Correctness Disclaimer: by pearls before swine I mean waste of a great show, not that any viewers would be swine...)
It's sad that you have to explain the "swine" terminology. And I agree with you guys regarding the unnecessary team event happening before the important events.