I actually remember the Sports Illustrated predictions .
Ladies--exactly how it ultimately went down. Mao, YuNa, Joannie
Men--quite different, actually. Evgeni, Patrick, Evan, in that order.
As I recall
Kim & Asada
Plushenko - everyone just felt he'd win because of judges giving him a break on small mistakes
Lysachek and Takahashi were also talked about as being on the podium, but I don't remember either being a favorite for gold.
V/M & D/W with V/M having more of a chance to win
I don't recall who was favored to actually win, though I think most fans wanted Shen and Zhao?
ETA: It also depends on when you were asking. At the beginning of the season, for example, Joubert and Chan were certainly thought of as contenders. But injuries to both certainly threw that idea out. Plushenko entered the Olympics as the only undefeated male skater competing (!). Asada started poorly, then became worse, but had a strong Nationals and 4CC to put her name if not in contention for the title, certainly for a podium finish. Rochette had a disappointing GP season, only to explode at Nationals
Ladies- Yu Na Kim was the overwhelming favorite. Mao was actually not even the clear favorite for silver. She had not medalled at the 2009 Worlds and missed making the Grand Prix final that season. Mao, Rochette, Ando, were all given a good shot at silver. Flatt, Suzuki, and Kostner outside shots of a medal.
Mens- The field was wide open. No real favorite. As many as 8 men could have won or 12 men won a medal going in.
Pairs- Shen & Zhao were favorites. Savchenko & Szolkowy had a poor season but were still probably their main challengers for gold. Kavaguti & Smirnov and Pang & Tong had strong seasons and were also gold contenders. Zhang & Zhang, Mukhortova & trankov, and home country favorites Dube & davison were shots of the bronze.
Dance- Virtue & Moir, Davis & White, and Domnina & Shabalin all went in as gold contenders. Belbin & Agaosto, Failla & Scali, Delobel & Schoenfelder (back from injury) were bronze hopefuls.
Chan was at best a medal hopeful then.
I think after US Nationals and Euros, Lambiel and Abbott were deemed the most likely to give Plushenko a run for his money.
When push came to shove and people were forced to pick 3 it was all lysacek and plushenko and someone else.
A lot of folks (me included) pointed to Evan being the reigning World Champion as why he wouldn't win the gold... I mean he was the first since Scott Hamilton to actually deliver and win the dang thing. the years inbetween it was almost a death sentence for any chance at gold!
I posted the current odds for 2014 in the Olympic folder.