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Jason's ponytail: He said in an interview that his hair is very unruly... I forget the exact term he used however, and that as a child he was told.... by judges or someone or other?... to eithr cut it very short or grow it out and have a ponytail. Because they found it distracting. And he's had a ponytail since.
The 0,7 "in the demo". Well, I've been following ratings of US broadcast shows on Deadline, and "the demo" is apparently all that matters to the advertisers - as explained by posters earlier in the thread. I can add that scripted shows that hit 0,7 are almost immediately yanked off the schedule. The "demo" often does not watch live however, and the broadcasters are trying to make the advertisers also take into consideration the whole month of viewing (as of now they count Live+3 days, I believe.) So far without success. Shows with 7-8 million (or more, my memory for figures is very poor) viewers have been cancelled if the numbers have not been good enough in "the demo".
Somebody somewhere decided that people over 50 aren't interested in trying new things, and that's what the advertisers religiously believe.
The US needs a top skater who is marketed correctly. Michelle Kwan was the last American to have both. Davis/White fit the bill as top skaters but they are not well know outside of the ice skating world. For the ladies we don't have a top skates at the international level.
Name recognition plays a HUGE roles in the public's perception of a person. I'm sure Lindsey's Vonn name recognition factor greatly increased when she starting Tiger Woods.
Exactly, which is completely b.s. From my observation people over 50 spend much more time before TV than any other group. They are very vulnerable to lots of advertising: cosmetics, phones, travel deals, cars, healthy lifestyle related products, hobby products, cameras, gadgets. They are the ones who crowd arenas at concerts, shows, movies and sporting events. As generous grandparents they are also very vulnerable to any advertising related to young kids.
Originally Posted by LRK
Of course they are absolutely not interested in video games or similar useless garbage, and that alone is taking a huge portion of marketing industry, but there are plenty other things they are very open to.
The thing is the world is now completely controlled by the pop-culture. The world IS pop-culture. The world is Capitol. Look at the TV. Everything must be young, white and beautiful. And photoshopped to death.
Another problem is that everything in US sports must be measured by millions. If something falls short of those millions then it must die. Everything must be huge, gigantic, the greatest in the world. Huge games, huge arenas, huge crowds, huge ratings and huge earnings.
Everything else is destined to die. Or thrive in self-financed niches. There is no concept of something in the middle. Kids very talented in volleyball after graduating from college must go to Europe so that they can continue playing volleyball. Because volleyball is to small for America. It's great for Europe, but for America is not measured in mega-millions, so it has no right to exist.
What is the point comparing figure skating to football or basketball? Why do we even try to compare them? Why do we have to compare them? If figure skating in not measured in mega-millions by TV networks then why don't they leave it alone and treat it as college lacrosse? There is plenty room on ESPN for live college lacrosse, so there should be enough room for live figure skating too, right? Don't block it, don't try to make huge money on it by blocking it and claiming exclusive rights to it, or kill it if it doesn't make those money. Just let it live.
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