Forward jumping and hopping aside don't you think ISU should set a limit for small lifts? Chock/Bates's free dance have almost 10 small lifts. One less lift in free dance - 6 second more dancing idea never going to work If they allow high number of small lifts.
A brief movement in which both skates of one of the partners leave the ice with support by the other partner and the lifted partner is not sustained in the air shall not be considered as a Dance Lift.
having said that, aesthetically, i don't really mind jumping and hopping in ice dance and dare i say, it provides for a more exciting and dynamic performance when used properly. i rarely enjoy a program less because there's too much jumping and hopping. it speaks to a team's quality of skating skills a lot more than it contributes to my enjoyment (or lack thereof) of them