Why? Zueva's bill is quite substantial and the fed is footing all of it. They need a return on that investment, so they have to poison the pool (ehem influence the judges that is) post haste. This is bizneez Also Kueva and S/K have been courting the press. I/Z and their team less so. I really hope that despite their modest team I/Z do great things. There is just this aura of complete ease, togetherness and self-confidence in their photos, that I sense we might be surprised as was Kustarova and Alexeeva by this team.
I also get the other place you're headed Sisinka, but at the end of the day Lena and Ruslan are no fools. I am sure they can sense the backing from the fed for S/K. However there is only so much you can pull a team in the face of something clearly superior. This may be why I/Z are playing it so low key. At the end of the day each pair will have their work cut out for them on the ice.