Skaters will try to do what gives them points; what gives them the best chance of winning. When a skater sees someone do a Level 2 flying camel with +2 GOE and get 3.4 points for it, and their own Level 4 flying camel is getting less points, they will re-think and modify the way they skate. It automatically makes skaters want to go back to their basics and start trying to do a better spin. They make the obvious logical connection of "hey, grabbing onto my skate and trying to do half-assed donut position isn't giving me points. I should fix that."
Young skaters learn about great skating and performance through synthesis. They look at people around them and on TV and set a standard for themselves of what they want to try and do. What's really sad is how skaters these days think that needlessly grabbing onto their blade is actually great skating. All of these skaters are doing these moves in exhibition performances, even though they aren't being judged on it. They've come to think this is simply normal and "good".
Artistry isn't something you just automatically understand, but it IS something that you can see and are moved by. It influences you as a person and makes you want to achieve something like it. Figure skating right now is on a terrible path where the new generation of skaters really have no clue what artistry is, because they never see it anymore. Their skating will conform to the tick-off-the-boxes mentality that has now become the normal OR they will simply stop skating and take up an activity that actually gives them the ability to have artistic expression.