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Thread: Davis and White to sit out 2014-15 season

  1. #46
    skating philosopher Mrs. P's Avatar
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    Quote Originally Posted by Coltrocks12 View Post
    You guys probably know more about this than I do, but I wonder if a temporary announcement of taking the year off, rather than a permanent announcement of retirement is to keep the endorsements that they have with Ralph Loren and Puffs. I know they made a huge splash on DWTS and Meryl probably could get any endorsement she wants right now, but Charlie was eliminated prior to the finale and didn't make as big of a splash not having a showmance to boost the popularity of the pairing. I wish they were staying around one more year so that I can see what Meryl could do on the ice now that she has found her powerhouse sexy persona, but I understand that an Olympic quad is grinding and this team has won gold in each type of event they can win gold in as ice dancers (Olympics, 4CC, Nations, GPF, etc). I do wish V/M would stay for one more try at the GPF even though it would mean rooting for Canada over my US favorites.
    I don't think they need to be competing to keep their endorsements. Endorsements are about associating with a strong brand and to Meryl and Charlie's credit they have built a pretty strong brand over the last year. They will be plenty busy with shows and other opportunities, so I'm sure P&G, Ralph Lauren, et al, will get their money's worth.

    Honestly Meryl and Charlie have never been a team that obsesses too much about THE FUTURE but rather is very strategic and very much about taking it day by day, year by year. When you think about it, they haven't had much time to really sit down and talk about THE FUTURE given their DWTS stint, various endorsement events and, oh yeah, vacation.

    Deciding to take a year off and not making any grand declarations regarding their career is smart. That way, they have a year to decide how to proceed rather than having to decide in a few weeks/months whether they are retiring or whatever.

  2. #47
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    Quote Originally Posted by Mrs. P View Post
    I don't think they need to be competing to keep their endorsements. Endorsements are about associating with a strong brand and to Meryl and Charlie's credit they have built a pretty strong brand over the last year. They will be plenty busy with shows and other opportunities, so I'm sure P&G, Ralph Lauren, et al, will get their money's worth.

    Honestly Meryl and Charlie have never been a team that obsesses too much about THE FUTURE but rather is very strategic and very much about taking it day by day, year by year. When you think about it, they haven't had much time to really sit down and talk about THE FUTURE given their DWTS stint, various endorsement events and, oh yeah, vacation.

    Deciding to take a year off and not making any grand declarations regarding their career is smart. That way, they have a year to decide how to proceed rather than having to decide in a few weeks/months whether they are retiring or whatever.
    I doubt that Meryl and Charlie are contractually required to be actively competing in order to keep their sponsorship contracts. However, continuing to be "active competitors" keeps the public paying attention to them and keeps their brand value higher.

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