#4 Kim Yuna
Total earnings: $16.3 million
Prize money: $300,000
Endorsements: $16 million
Kim won silver at the Sochi Olympics in February, although many felt she deserved the gold. The Olympics marked the end of Queen Yuna's competitive skating career. She never finished off the podium in a competition during her career. Kim continues to be an endorsement star and is one of the biggest celebrities in Korea. She added a deal with SK Telecom this year and has more than a dozen corporate partners.
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Yuna moved up from #6 to #4 in 2014. Surprised to see her prize money is just $300K, and also surprised how much money tennis players make