Thank you to this thread for reminding me of another point of evidence I wanted to make, with regards to how having successful skaters isn't usually enough to make figure skating lucrative in a country (much less growing the sport as a whole, not just creating more skating interest solely for their own countrymen). After 2012 Worlds, Patrick Chan was a 2-time World champ and Virtue/Moir were 2-time World champs plus the reigning Olympic champs. You'd think that with 2013 Worlds in Canada and with these massively successful Canadian skaters, it would have been a huge deal. But it wasn't.
The country's true love remains hockey. I talked with a LOT of Canadian friends and posted a couple of clips on my Facebook and the response was, "oh, we have the world championships in Canada this year? Is Michelle Kwan still around?" That last comment says a LOT ...