Short answer is yes for all skaters.
Change to what degree is the difference. Scott Hamilton said,"From now on everytime when Tara steps on the ice, she will be introduced as the Olympic gold medalist"
I don't think the impact is as huge for skaters living the the west.
I bet if S&Z win 06 olympics, their parents will have bigger apartments/ houses. They will have better cars. I bet (if rumors are correct that S&Z are in love) then after winning the 06 Olympics gold medal they will finally be allowed to retire from skating, and started dating.