This is not a probelm with just the North American media. The Brittish talk about it all the time: how they build up their athletes just to tear them down later. The worst example is probably Tim Hennman. The guy is good, but not great. Why some of the papers insist on hyping him up to win Wimbolden every year is beyond most people, and why they demonize him when he doesn't is just cruel. Could you imagine if the US press hyped up Kyoko Ina to win worlds every year, and when she merely finished in the top 6 where most experts would have predicted, headlines call her sad and a loser? Now they are saying that perhaps why the Britts seem so awful is unrealistic expectations. If you're a celebrity in your own country, but only average worldwide, It's potentialy harder to motivate to improve.