WV vs. Abercrombie & Fitch Round II | Golden Skate

WV vs. Abercrombie & Fitch Round II

Piel

On Edge
Record Breaker
Joined
Jul 27, 2003

Here we go again, LOL.... from Yahoo News..

CHARLESTON, W.Va. - It's Gov. Bob Wise vs. Abercrombie & Fitch — round two. Wise said the New Albany, Ohio-based retailer's latest T-shirt poking fun at West Virginia is "cruel."



The T-shirt's slogan is "West Virginia: No Lifeguard At the Gene Pool" and it has an image of a boy and girl in a kiddie pool superimposed on an outline of the state. The company is selling the T-shirt in women's sizes for $24.50.


"What I've learned about a bully is if you don't respond to a bully they just keep punching you," Wise told WSAZ-TV on Tuesday.


"I'd rather punch back. But I'd rather punch back using my plan, my scheme and at the same time get a positive message out about West Virginia," he said.


In March, Wise sent a letter to Abercrombie & Fitch demanding that the clothing retailer dump another T-shirt that spoofed the state with the slogan, "It's All Relative in West Virginia." He also criticized that T-shirt during an appearance on NBC's "Today."


"It is unfortunate that Abercrombie & Fitch continues to perpetuate stereotypes rather than positive things like the number of residents serving in the military (like PFC Lynddie England :rolleye: :rolleye: :rolleye: )or the state's PROMISE scholarship program," Wise spokeswoman Jodi Omear said Wednesday.


Omear said she did not know what the state's response would be.


Abercrombie & Fitch spokesman Tom Lennox did not immediately return a telephone call seeking comment Wednesday. Lennox had said in March that the company's shirts — which target young adults — are meant to be "humorous and lighthearted."


West Virginia is not the only state being lampooned by the company. Other T-shirts target Kentucky ("Electricity In Almost Every Town") and Wisconsin ("Wisconsin Cuts the Cheese").


Charleston Mayor Danny Jones said state officials should ignore the T-shirt.


"This is all about money and drawing attention to them, so I don't really care what they do," Jones said.




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JOHIO2

Medalist
Joined
Jul 29, 2003
Wasn't A & F the company involved in previous taseless ad campaigns? And weren't they also criticized over the last few years for their nude and near-nude advertising? The so-called porn-catalog?

Doesn't sound as if anything has changed at the A&F corporate level. :rolleye:
 
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